This Privacy Policy explains how EDGE FITNESS AND PERFORMANCE LLC d/b/a Edge Elite Athletics™ ("Edge Elite Athletics™," "we," "us," or "our") collects, uses, discloses, and safeguards Personal Data when you use our websites (including https://www.edgeeliteathletics.com and any subdomains) (the "Website") and our mobile/desktop applications (the "App," and together with the Website, the "Services").
By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.
1. What We Collect A. Personal Data You Provide Account & Identity Data: name, email address, password or login credentials, phone number, age/date of birth, role (e.g., athlete, parent/guardian, coach), subscription plan, and transaction history. Communications: content of messages you send to us (support tickets, emails, surveys, in-app chat). Profile Content: photo/avatar, team, school/club, position, or jersey number (if provided). Health & Fitness Data (Sensitive Data): height, weight, BMI, injuries, training habits, wellness logs, recovery notes, or similar information you choose to share. If you connect Apple HealthKit or Google Health Connect, we may import only data you explicitly authorize (e.g., steps, workouts, heart rate). We never use HealthKit or Health Connect data for advertising. AI Features: conversations with our AI Assistant, technique analysis clips, or pose/landmark data. Body-Scan Photos (Optional): used only to generate body composition reports; deleted after processing unless you opt in to model-improvement storage (max 30 days). Payment & Subscription Data: purchase details processed by trusted payment processors (we don't store full card numbers). B. Data Collected Automatically Log & Usage Data: IP address, device type, browser, time zone, operating system, and actions within the App. Telemetry: anonymized pose "dot" data for movement analysis (never full workout videos unless you upload them). Cookies & SDKs: small data files that help operate, secure, and analyze the Services. C. From Other Sources We may receive data from trusted partners (e.g., security vendors, analytics platforms like AppsFlyer) or from coaches, schools, or organizations that provision your account.
2. How We Use Personal Data We use your information to:
Provide and improve our Services and AI features. Create personalized training plans and track performance. Communicate with you about transactions, updates, and support. Prevent fraud and ensure system security. Comply with legal obligations. Develop new features and research performance trends. We do not sell Personal Data for money or use health data for advertising.
3. Legal Bases (EEA/UK/Switzerland) We currently do not operate in these countries. But if/when we do in the future, we'll process data based on:
Contract performance (to deliver Services). Consent (for health, biometric, or marketing data). Legitimate interests (improving products, ensuring security). Legal obligations (compliance, safety, and auditing). 4. State-Specific Disclosures (U.S.) Certain U.S. states provide rights to:
Access, correct, delete, or port your data. Opt-out of "sales" or "sharing" for cross-context behavioral advertising. We honor Global Privacy Control (GPC) signals where required. Edge Elite Athletics™ does not sell data for monetary value.
5. Children & Student Accounts Edge Elite Athletics™ serves youth athletes and complies with COPPA and similar child-privacy laws.
Under 13 (U.S.): parental consent required. 13–17: use requires guardian or school consent. Schools/Clubs: act as data controllers for student data; we process only as instructed for educational purposes. Parents/guardians may review or delete a child's data by contacting Support@edgeeliteathletics.com.
6. AI, Pose & Body-Scan Data Pose data processed for technique feedback; stored as de-identified coordinates only. AI chat data retained for service improvement and safety monitoring. Body-scan photos deleted after report generation unless you opt-in for temporary retention (30 days max). 7. Cookies & Tracking Technologies We use cookies and SDKs for essential functionality, analytics, and (with consent) limited marketing attribution. Health data is never used for ads.
You can control cookies through browser or device settings.
8. Disclosures & Processors We share limited data with service providers who help us operate:
Hosting & Security: Amazon Web Services, Firebase/Google Cloud Authentication: Auth0 (Okta), Firebase Auth Messaging: Odoo, SendGrid, Twilio AI Platform: OpenAI (U.S.) Analytics: Amplitude, Firebase Analytics, EPPO, Meta Events Manager Attribution: AppsFlyer Payments: Apple, Google Play, Stripe Support: Zendesk All processors are bound by contracts requiring data protection and confidentiality.
9. International Transfers We may transfer data outside your country with safeguards such as Standard Contractual Clauses or reliance on adequacy decisions.
10. Data Retention Account & Payments: retained as required by law (typically 7 years). AI Chats & Pose Data: retained ≤ 24 months, then de-identified. Deleted Accounts: data removed or anonymized within 30 days. 11. Security We employ encryption, access controls, monitoring, and regular vulnerability testing.
If a breach occurs, we'll notify affected users and regulators as required.
12. Your Privacy Rights & Choices You may:
Access, correct, delete, or export your data. Withdraw consent for marketing or data processing. Manage cookies and ad-tracking preferences. Opt-out of "sales"/"sharing" for behavioral ads. To exercise these rights, email Support@edgeeliteathletics.com or adjust settings in the App.
13. HealthKit & Google Health Connect We never use or disclose HealthKit or Health Connect data for advertising or sales.
Such data is used only to provide or improve fitness features and diagnostics.
14. Do Not Track & Global Privacy Control Our site does not respond to legacy "Do Not Track" signals but recognizes GPC where applicable.
15. Third-Party Links Our Services may link to other sites or integrate social features.
Their privacy practices are governed by their own policies.
16. Changes to This Policy We may update this Policy periodically. Updates will be posted here and, if material, notified in-app or by email.
17. Contact Us Controller: EDGE FITNESS AND PERFORMANCE LLC d/b/a Edge Elite Athletics™
Mailing Address: 2092 LITTLEBURY RD, WESTFIELD, IN 46074
Email (support): support@edgeeliteathletics.com
Parents, guardians, or schools may contact us at Support@edgeeliteathletics.com regarding student accounts.
Contact support to request some or all of your data be deleted.
Definitions Personal Data: any information identifying an individual. Sensitive Data: includes health, biometric, or minor data. Student Data: information collected under school or coach accounts. Sell/Share: as defined under applicable U.S. state privacy laws. Process: any operation performed on Personal Data (collection, storage, use, or disclosure).